Happy New Year to All

Dear Friends,

A Happy New Year to all! Thank you for being part of our Journey! We look forward to Performing with all of you down the road. Take care and God Bless always.

Here are 3 branding trends for 2008 which you should be aware of when you bring in the New Year:

1. Engagement: There will be more emphasis on Brand Engagement and rightly so. Brand Engagement measures and metrics will be put into place as well. When you consider the power of today’s “bionic” consumers, born hot-wired into the internet with an iPod in one hand and a TiVo controller in the other, engaging them will be the only way of guaranteeing loyalty and profitability.

2. More “brands” will become “Category Placeholders.” As brands become more and more enamored with and enmeshed in “new” media like social networking and messages beamed into consumers’ living rooms from outer space, marketers need to ensure that their brands actually stand for something in the mind of the consumer.

3. Marketing and Branding will become more touch point focused and personalised. Key considerations:a) which touchpoint best reinforces brand values;
b) where the brand + media equation yields real engagement;
c) where the plan is seamless, believable, personalised, and authentic.

Experientially yours,

Management & Staff of:

The Brand Theatre Team – www.thebrandtheatre.net

The Brand Theatre was formed to create access to a sole experiential brand agency that can create and communicate a brand idea innovatively and experientially in everything your business does across the communication spectrum both internally and externally. We want to connect to your audience across all touch points, from end to end, by providing them with memorable brand experiences.

The Brand One Team – www.brandone.us

Brand One is a full service Corporate Brand & People Training Agency. Our entire business philosophy is helping people and organisations become successful as brands through training. Brand One offers programs and training in the areas of Personal Branding, Experience Branding and Internal Branding.