Social Media is here to stay

Just consider some of these numbers for a second...

Facebook now has 500 million members..

There are over 3 billion mobile phones in the world- and anyone who doesn't believe Google won't play a part in this new world had better think again, Android shipments for Q1 2010 grew by a staggering 851% in the US.

Twitter has just recorded its 20 billionth Tweet, that's 2 months after it reached 15 billion and five months after it reached 10 billion.

These numbers are huge and should send shivers down the spines of anyone who is trying to capture the attention of consumers by conventional means and it's now starting to show.

Data from the latest Nielsen survey shows that time spent on social media increased by over 40% in the past year.

It's time to stop considering social and mobile as niche additions to media plans if budgets allow and to move them up to the front and center of your thinking.

(From Influx updates)