Experiential Brand Strategist

Welcome to my blog where I will share with you my ideas on Branding, Experiential Branding/Marketing, Strategic Brand Communication both on a consultancy level and training level.

My Name is Jerome Joseph. I am the author of 3 books on Branding. One book focusing on Experience Branding, one on Personal Branding and the last one on Branded Customer Experience. I am an experienced practitioner and trainer in this area. My Training topics include : Internal Branding, Personal Branding, Branded Customer Experience & Experience Branding

Have a look at my agencies & personal site:

My Brand Consultancy- The Brand Theatre: www.thebrandtheatre.net
My Corporate Brand Training agency - Brand One: www.brandone.us
My Personal Site: www.jeromejoseph.com

Here is a quick Summary of Me:

About Jerome Joseph-

Over the last few years, Jerome has been a key catalyst in expanding management focus to Branding and to wider and strategic issue of Brand Experiences. He has developed some of the latest thinking and practice around this subject, focusing in particular on how organisations can achieve brand differentiation and long-term customer loyalty through brand experiences.

Having consulted more than 1000 organizations and speaking to companies around the world, Jerome preaches bold, innovative "out of the box" experience marketing and integrated brand communication strategies to build and grow your brand both externally and internally. Jerome Joseph works with management teams to grasp the nature of the emerging functions of the Experience Mindset and envision their role in it - whether it be staging brand experiences or guiding brand transformations. Jerome has worked with global companies like DHL, Standard Chartered, Great Eastern, Microsoft, Singtel, AIA, Montblanc, Spring Singapore, National Speakers Association of America, Civil Aviations Authority Singapore, Scanteak, Sky Blue Airlines, Malaysian Airlines among many to create unforgettable brand experiences.

Jerome Joseph is part of the International Speaking Federation and conducts keynotes, customized training programs and seminars on a regular basis for organizations around the world focusing on Experience Marketing, Customer Experiences, Internal Branding, Personal Branding, Brand Strategy workshops and Integrated Brand Communication Strategies.

Jerome is also a visiting lecturer for Communication, Marketing and Business programs at Thames and Management Development Institute Singapore as well as for various universities such as Edith Cowan University (Australia, Perth), Southern Cross University (Australia, Victoria), University of Southern Queensland (Australia, Queensland), Oklahoma University (USA).

Key Areas of Knowledge

1. Brand Research/Analysis – Creation of Proprietary Brand Audit Tools, Analysing Data, Brand Discovery Workshops
2. Brand Strategy – Implementing Brand Platform/Strategy/Positioning/Identity
3. Experiential Marketing/Branding – Proprietary Experiential Filters
4. Internal Branding – Development of an Internal Branding Process/Training
5. Customer Experience Management
6. Strategic Brand Communication –
a. Advertising – TVC, Print
b. Public Relations/Promotions
c. Experiential Events
d. Design
e. Interactive Online/Multimedia
f. Promotions
g. Video Production
h. Guerrilla/Ambient Marketing

You may contact me at jerome@jeromejoseph.com for more information or enquiries.