Mirror Mirror on the Wall

I did an interesting debate in my lecture the other day. I asked which is the most powerful Communication function. This are the results. Out of the 30 students. 10 voted Advertising, 10 voted PR, 5 voted Events, 3 voted Direct Marketing, 2 voted Sales Promotion while 1 was undecided. This is my take. All these tools are powerful. A marketer has to adopt a Strategic outlook ... which tool will best serve his needs to achieve maximum ROI.

My class however persisted. Pick one, pick one. So I told them. If it had to be 1. I would pick Internet Marketing as the most powerful communication tool right now. More thoughts on this later ...

Cheers

Jerome