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Monday, December 11, 2006
Empathy for the Brand
Just the other day in class as I was lecturing this word struck me as being very profound despite the fact that we hear it so often. That word was Empathy. There is a saying: Never criticise a man till you have have walked a thousand miles in his shoes." I think this one word sums up what Brand Experience is all about. It is about really understanding what your target audience wants, needs, desires and doing something about it. Very profound indeed ... Empathy.
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2 comments:
Emphaty is an important aspect of all business. Many business in Asia do not have emphaty. They run their business driven by what they want to achieve and not by what the customer wants. Good post.
Graham agree with you but we must realise that bottom line is money and what makes sense for the business. Emphatise provided it makes you money.
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